RICK NOT DICK

As the founder and creative director of Secret Weapon, Rick Sittig makes sure that every piece of communication presented by the agency is on strategy and up to the creative standards he has set in his storied advertising career. Rick is unique in the ad world as he not only created such enduring campaigns as the Energizer Bunny and Jack for Jack in the Box, he has also directed several hundred spots for clients as diverse as Netflix, Miller Beer, So Cal Honda and Jack in the Box. Rick is also the only person to win Ad Age magazine’s Campaign of the Year Award three years in a row, for three different campaigns.

Rick’s advertising philosophy is not based on trends or techniques. It is formed around a simple truth: “People can’t have a preference if they can’t see a difference”. This common sense observation, along with convention-breaking creativity grounded in sound strategy, is what has changed the trajectory of his clients’ businesses throughout his career. Rick’s business philosophy for Secret Weapon is also simple and grounded in common sense. “We limit ourselves to 3 clients at a time and link our fees to our client’s success. That way, we ensure that clients get the attention they deserve and that the agency’s and client’s objectives are aligned.”

He has been told his voice sounds a lot like the fast food icon Jack.  You can decide for yourself when you meet him.

For most of his life, Rick went by Dick, the nickname for Richard his parents always called him.  That all changed when Dick went to a Meatloaf concert and got to meet Meat, who said, “What the hell kind of messed up name is Dick?” Rick will always be grateful to Meatloaf for his insight.