Founder & Creative Director
Rick created the Energizer Bunny, a campaign that is still going 20 some-odd years later. In 1995, Rick created the Jack campaign for Jack in the Box, and has directed every one of the campaign’s 400 TV ads since its inception. When Rick tells you he’ll be working on your business every day, you can believe him, because he'll never have more than three accounts at a time.
Patrick started his professional career as a Certified Public Accountant, armed with a business degree from Georgetown University. While those two years seemed excruciatingly long, the fundamental business training they afforded has served him well in advertising where his marketing strategies have won 15 Effie Awards. Patrick helped start Secret Weapon Marketing in 1997 after 14 years in account management positions at agencies in Los Angeles.
Associate Creative Director
Leah Dieterich started as a copywriter at Secret Weapon Marketing in 2004 and has created award-winning campaigns for Jack in the Box, the Southern California Honda Dealers, IKEA, and Activision, among others. Since 2009, she has been an Associate Creative Director, creating communication for all of Secret Weapon’s clients in addition to overseeing all writers and art directors.
Before her career in advertising, Leah trained to be a professional ballet dancer. Recently, she’s garnered acclaim as an author, publishing a book based on her wildly successful blog thxthxthx.com which was featured on the New Yorker blog as well as The Atlantic and Vogue.
Group Account Director
Brock has worked at Secret Weapon Marketing for more than 12 years, spread over two different stints – he just couldn’t stay away. Since returning, he’s overseen the day-to-day Honda Dealers’ business, from the EFFIE Award-winning launch of the “Helpful” campaign in 2007 through eight years of TV, radio, digital, street team, and event marketing.
Having spent 15 years on the production company side, Fiona knows the ins and outs of making commercials. Starting her advertising career at Ridley Scott Associates London in the early 80s, Fiona transferred to their US office and ultimately found herself freelancing at many of the top L.A. production companies.
Associate Creative Director
Mike Alfaro is our resident multicultural expert. Before joining Secret Weapon, Mike served as the lead copywriter handling all Hispanic broadcast, digital, and social for Taco Bell, as well as working on the General Market launch of the celebrated Live Más campaign and Taco Bell’s best selling product ever: the Doritos Locos Tacos. Mike also writes, directs, and acts in the web series “Hey Guata!”
We limit ourselves to three clients. We currently have an opening and would be happy to discuss how we could improve your business.
Here’s how to reach us.
1658 10th Street, Santa Monica, CA 90404
We limit ourselves to three clients and we have an opening. If you’d like to discuss a project , here’s how to reach us.